Nesquik wanted to evolve from a glass of chocolate milk to a useful and meaningful brand supporting parents with the challenges they face. They wanted to elevate their brand role to be the catalyst to unleash childhood potential.
How to make a positive impact on childhood by championing every kid’s right to achieve their potential?
A new brand space: Nesquik Studios® (out in the French market already – other markets to come).
Bring parents and their kids together online in order to spend more time offline.
Nesquik Studios® is a multi-channel content platform, a space for parents where kids’ ideas are born, shared, voted for and then turned into reality.
Conception – Art direction – UX/UI Design (I was part of the McCann Worldgroup team in London).